Lean-agile marketing is an interactive marketing approach which, once well implemented, will saves you thousands in marketing budgets – and will increase your return on investment (ROI).
“Lean-agile” marketing is based on the lean-startup product/business development methodology, started by Eric Ries, inspired by The Toyota Production System (TPS). Lean-start approach aims to minimize waste of resources which happens when companies developed products/service people don’t need.
Lean-startup follows agile product development approach to implement a Minimum Viable Product (MVP) /Service and to shorten product/service delivery cycle, in order to measure clients’ response to a business idea, also called hypothesis. -> Read More